The Secret to Pixar’s Genius From ‘Creativity, Inc.’ Sounds Like a Writing Workshop

by sherrinak

Flavorwire

Most business books are, in the words of Norman Mailer, “advertisements for myself,” the story of one person’s world-beating genius and how they made an industry out of it. But Ed Catmull’s Creativity, Inc., written with the wonderful Amy Wallace (frequently at GQ writing profiles — check out her D’Angelo piece), is markedly modest in scope. The main impression that you get off Catmull, the president of Pixar Animation and Disney Animation, is that he’s a kind man and obviously a genius, with a Ph.D. in computer science and the goal of creating the first computer animated film. And he goes through the life story of Pixar, how they met Steve Jobs, how they created things in a corner until they were creating things for Disney, in simple fashion.

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